While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book report, but to entice the shoppers to want more. A good description should include a hook, an introduction to the protagonist(s), and a summary that leaves them wanting more. In today’s episode, I talk to Bryan Cohen, author of the book, “How to Write a Sizzling Synopsis,” about some tips for doing so. For more information, visit the show notes at http://kindlepreneur.com/e25