When an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book financially than simply selling copies. One case study we looked at is a lawyer who wrote a book that he used as a kind of calling card for her services, which increased the number of clients he has, as well as made him known as an expert in his niche and garnered speaking opportunities. Another example of this is Pat Flynn, who created “Will It Fly?” and offered a free companion course that helps readers go through the book. He used that course to collect a large number of emails and the conversion rate of people who bought the book and then the course was one out of every three. He then made a paid course and sold it to only his list, making more than $120,000 in the first weekend. For more ideas, including using affiliate links as a way of garnering income from your book, go to https://kindlepreneur.com/e29