17. Secret Niche Amazon Categories and Where to Find Them

6: Using Box Sets to Create Mammoth Marketing Teams for your Sales: How authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines that propel them to super sales heights like USA Today Bestseller and even NYT bestselling status.... by Book Marketing Show Podcast with Dave Chesson

17 min listen

1: Book Marketing 101 foundation: Today I explain how modern book marketing is done and how Amazon changed the name of the game with the invention of Kindle Direct Publishing. This episode is VERY important because it will help to lay the framework on which the rest of our... by Book Marketing Show Podcast with Dave Chesson

11 min listen

Welcome to the Book Marketing Show: Are you ready to increase your book sales? Want to hit the bestseller list consistently? Well, welcome to the Book Marketing Show. In this weekly podcast, Dave Chesson will teach you some of the best book sales tactics that work... by Book Marketing Show Podcast with Dave Chesson

6 min listen

4: Kindle Select vs KU vs Mass Publication: What’s an Author to Do?: We’re going to explore the benefits of the programs KU, Kindle Select and the ability to sell your books on other markets. If you setup your book for KU or Kindle Select, you cannot put your book on other markets such as iTunes, Kobo, or Barnes... by Book Marketing Show Podcast with Dave Chesson

22 min listen

7: Using Book Promotion Sites to Launch Your Book: Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. They can be a powerful tool for book launches, as well as a steady drip of sales over time. However, not... by Book Marketing Show Podcast with Dave Chesson

15 min listen

2: Keyword Mastery for Nonfiction and Fiction Authors: first talk about how Amazon shoppers use Amazon to find their next book and how we as authors can get our books in front of the right shopper and get discovered through the use of Kindle Keywords. I’ll show you what makes a good keyword and... by Book Marketing Show Podcast with Dave Chesson

30 min listen

3: Book Category Selection - Finding Hot Niches: All you need to know about Amazon categories; including how categories can help you sell more books, how to find the right categories and even a secret method to discovering how many books you’d need to sell in one day in order to become a... by Book Marketing Show Podcast with Dave Chesson

17 min listen

20. Reviving a Dead Book Case Study #2: In our first case study about reviving a dead book, Kevin McLaughlin took his books that were previously selling poorly and, with a few tweaks, he was able to re-release them and garner more sales than before. This episode is the second case study... by Book Marketing Show Podcast with Dave Chesson

19 min listen

37. How Writing Books has Affected our Lives and Others: Emeka Ossai and I discuss what writing and our books have done for us that are necessarily about making money. They’ve opened doors for us and created opportunities. Emeka is known for his YouTube channel, which has a lot of videos about Kindle self... by Book Marketing Show Podcast with Dave Chesson

24 min listen

9: How to Effectively Collaborate with Other Authors on a Book and Double Your Sales: Learn how collaborating with another author not only helps you to make more books faster, but also cut costs and combines both of your marketing capabilities so as to create a better chance of book sales success. But there are some things you... by Book Marketing Show Podcast with Dave Chesson

19 min listen

14. Listing Previous Books for More Sales w/ Steve Scott: For authors of multiple books, it’s important to be able to point your readers to other books you’ve written. Today’s episode will focus on best practices for doing so and give tips for effectively listing your previous books to increase their... by Book Marketing Show Podcast with Dave Chesson

17 min listen

13. Reviving a Dead Book Case Study #1: Once you’re an experienced author, you might realize your earlier book marketing efforts fell flat. In today’s episode, we’re going to take a look at how to take that earlier book from “Dead Book”-status and revive it using a few techniques... by Book Marketing Show Podcast with Dave Chesson

16 min listen

11. Creating a Symbiotic Package to Market and Sell Your Book: You’ve written your book and picked out what you think are the perfect elements to help it sell: an engaging title, a nice cover, and a description using properly researched keywords. But why isn’t it selling? The idea behind the Symbiotic Book... by Book Marketing Show Podcast with Dave Chesson

21 min listen

10. What's Better for Self-publishing: KDP Print or CreateSpace?: Learn the difference between the print on demand services, KDP Print and CreateSpace. Both are owned by Amazon, however, there are differences between the two that all authors should know about. Through this episode I hope you’ll be able to know... by Book Marketing Show Podcast with Dave Chesson

18 min listen

8: How to Get Book Reviews Without an email List, Website or Fans: Learn about reviews and how they affect sales. I’ll show you a tactic you can use to get book reviews even if you don’t have an email list, following or fans. Even if you do have those things, this tactic will still help you get even more reviews... by Book Marketing Show Podcast with Dave Chesson

39 min listen

12: Setting Up a Book Publishing Company: When it’s a good idea for an author to start thinking about starting a publishing company? One reason would be to start publishing other people’s works. Another would be if you are sued, the rights to your books could be included in your financial... by Book Marketing Show Podcast with Dave Chesson

28 min listen

5: How Authors Can Sell Their International Rights, the Right Way: Learn how authors can sell the rights to their books, but to specific markets in the world. This way, you don’t have to relinquish your full rights to your book, but can actually have a publisher in a foreign market take your books, perfect it for... by Book Marketing Show Podcast with Dave Chesson

20 min listen

21. Start Your Author Email List ASAP: We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner. Our case study in this episode... by Book Marketing Show Podcast with Dave Chesson

23 min listen

15. Using a Heatmap to figure out what Amazon Shoppers Look at: Wouldn’t it be great to know what parts of our book’s Amazon page shoppers look at the most? Author Michael Alvear hired a company to conduct a study using computers with laser cameras that track pupils to see exactly what Amazon shoppers focus on... by Book Marketing Show Podcast with Dave Chesson

24 min listen

27. Marketers & Coffee: Mistakes Authors and Ourselves Have Made: Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Marketers & Coffee episode, Brian Meeks will walk us through three major points to... by Book Marketing Show Podcast with Dave Chesson

40 min listen

19. Marketers & Coffee: Mistakes Authors and Ourselves Have Made: One of the best ways for learning how to sell books is not just to read blogs or listen to podcasting, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another. Once a... by Book Marketing Show Podcast with Dave Chesson

36 min listen

17. Secret Niche Amazon Categories and Where to Find Them: We are going bit further into picking the right Amazon Book Categories we discussed in the previous episode. We will look at what niche categories are, how they are offered, and how authors can get listed in the categories we want. Our case study for... by Book Marketing Show Podcast with Dave Chesson

17 min listen

16. The Power of Book Categories and Sales: We’ve already discussed how choosing the right categories for your ebooks can help sell within different niches, but in this episode we’ll dig deeper into how picking the right categories can help sales. You’ll learn what Kindle Categories are,... by Book Marketing Show Podcast with Dave Chesson

13 min listen

32. Do Book Awards Help to Sell More Books?: Having your book nominated for or winning an award is a wonderful opportunity for any author. While you might have high hopes of increased book sales following the accolade, those sales may not come quite so easily. In today’s episode, author Amy... by Book Marketing Show Podcast with Dave Chesson

15 min listen

38. New Book Market, Playster and What Authors Need to Know: Playster is a growing subscription-based service that allows you to download unlimited music, movies, books, audiobooks and games for a monthly fee. For customers, it’s a great deal and it means you don’t have to worry about credits or paying... by Book Marketing Show Podcast with Dave Chesson

21 min listen

23. Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn: No matter how far we’ve come, we’ve all had our shaky beginnings, and in this episode, Joanna Penn and I talk about the mistakes we made when starting out and the lessons we’ve learned. Joanna Penn is an author, blogger, the host of The Creative... by Book Marketing Show Podcast with Dave Chesson

37 min listen

18. How to get Your Book Ranked for More Amazon Book Categories: We’ve talked about Categories in the past few episodes and how they help us to sell more books, how we can find better Categories, and how we can ask Amazon to change our Categories for us. But did you know your book can show up for 10 categories?... by Book Marketing Show Podcast with Dave Chesson

6 min listen

25. Constructing a Book Description: While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book... by Book Marketing Show Podcast with Dave Chesson

23 min listen

30. What Price Should You List your Book At?: A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis Analysis of KU and Kindle Direct prices Target Demographic Future Book Sales and Launch... by Book Marketing Show Podcast with Dave Chesson

18 min listen

29. Ways to Make More Money with Your Book: When an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book... by Book Marketing Show Podcast with Dave Chesson

33 min listen

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17. Secret Niche Amazon Categories and Where to Find Them

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