Once you’re an experienced author, you might realize your earlier book marketing efforts fell flat. In today’s episode, we’re going to take a look at how to take that earlier book from “Dead Book”-status and revive it using a few techniques mentioned by today’s guest, who did just that with one of his books. Since there’s no specific formula for doing this, each episode will be called Reviving a Dead Book with a different Case Study Number at the end. The first case study is Kevin McLaughlin, who took his book, revived it, and got some great results and success. For more information, visit the show notes at http://kindlepreneur.com/e13