50 min listen
71- Why designing for users isn’t always the right approach
Fromd.MBA
ratings:
Length:
19 minutes
Released:
Aug 25, 2022
Format:
Podcast episode
Description
When you hire a designer to help you on a project, you don't expect them to say: "What if we don't focus on users here?". Franz shared his story of working on a client project that benefitted from designing for suppliers, not customers. To make his point for focusing on suppliers he used a tool called a value chain. Tune in to Designers in Nature Talking Business, our new podcast format where designers (in nature) share their stories of how they learned or used their favorite business tools. And learn what is a value chain and how you can use it too!
Released:
Aug 25, 2022
Format:
Podcast episode
Titles in the series (100)
6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II: Sudy Majd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics... by d.MBA