50 min listen
50- Why we compete in arenas, not industries
Fromd.MBA
ratings:
Length:
19 minutes
Released:
Jun 9, 2020
Format:
Podcast episode
Description
Competitor research is important. It helps us learn about our competitors so we can make better decisions. Decisions that lead to more value created for our customers and our organization. However, when we think about our competitors, we are all making a fundamental logical mistake. We mistake our direct competitors with our only competitors. For example, BMW is not competing just with Mercedes-Benz, Volkswagen, Tesla, Ford, etc. It’s also competing with airlines, railway companies, and soon even with Hyperloop providers. In this Mini MBA episode, Franz (program director at d.MBA) and Alen sit down to talk about the concept of Competitive Arenas and how designers can use it in their work.
Released:
Jun 9, 2020
Format:
Podcast episode
Titles in the series (100)
6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II: Sudy Majd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics... by d.MBA