Andy and Dan take a break from programming and nutrition talk to chat about the business of coaching. Whether you're a professional trainer or coach, or exploring the idea, you'll need a good grasp of marketing fundamentals. Andy walks through some mistakes he made early on in his career, as well as mistakes he sees other coaches and gym owners make consistently, and some strategies to avoid them. These include identifying your target clientele, following the three "M's" of marketing, and creating organized processes for marketing and sales.   Interesting in consulting with Andy on your gym or coaching business? Andy offers phone consultations via his website: https://www.andybaker.com/phone-consultations-training-or-business/   Andy Baker Blog: www.AndyBaker.com IG: @bakerbarbell Owner of Kingwood Strength & Conditioning Co-author of Practical Programming for Strength Training Co-author of The Barbell Prescription: Strength Training for Life After 40   Dan Flanick IG: @coachdanflanick Gym: https://www.skaneatelesstrength.com