Vigor Life Podcast · EP137:The 3 Keys To Client Results & Retention & How To Have Success As A Trainer w/ Ben Bruno
It was about time I had my friend Ben Bruno on the Vigor Life Podcast. Ben went from starting of in the industry working for Michael Boyle and putting in the work day in and ay out, eventually moving to LA, and with time becoming one of the most well known celebrity and elite athlete trainers in the country. Throughout all this time he has remained humble, a great voice in the industry, both for how to get results, treat clients, conduct yourself with integrity, and also how to succeed as a trainer.

We dive-in and talk about many topics, ranging from his beginnings in the industry, what it takes to stand out, how to get results and retain clients for over a decade, and how to have success on social media while staying yourself. This is truly a MUST listen to episode if you’re a coach (or anyone for that matter!).
IN THIS EPISODE YOU’LL LEARN:

What triggered Ben to choose becoming a trainer in the fitness industry.
The back surgery that got Ben into “back bootcamp” and strength training.
Why you shouldn’t be a trainer just because you love training and why you should train a LOT of general population to be a great coach.
The philosophy of “the medicine is in the dose” and what makes many trainers take too far.
What made Ben change his mind about the conservative rule of “just don’t hurt them” when it comes to training clients (he used to think it was BS).
Train smart BEFORE you hurt, the mindset behind joint friendly training for clients from the start.
How Ben has been very successful with getting very few new clients.
Why Ben is “not the hardest trainer” and why that has made him successful with clients results AND his career.
The simple questions and assessment Ben takes every new client through.
The 3 key things that will have you be successful in the fitness industry - must listen!
The 2 things you need from a client to create a great, and the RIGHT training program for them.
How to coach different client personalities differently, feel them out, and what language and approach to use.
Why most assessments coaches do are overrated, and how you can train a new client on the fly and give them a great experience.
Why many clients don’t care care about the reason behind the exercises and approach, and why you shouldn’t try to force it on them.
How much did Ben train and work the first 5 years of his career, and how much does he train now - his thought about the 10,000 hours of deliberate practice.
Why Ben doesn’t recommend doing other people’s program if you’re a coach.
Ben’s blog and why it taught him more than it taught his readers, and why you should do the same as a coach.
Ben’s rules of success on social media and his recommendation that will surprise you.
Sharing your workouts is less helpful but sharing your clients workouts is more helpful!
And much more!

LINKS AND RESOURCES:
Ben Bruno website: https://benbruno.com/

Ben’s 6-week Starter Program: https://benbruno.com/starterpack/

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