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Ep 98: Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting

Ep 98: Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting

FromDTC Podcast


Ep 98: Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting

FromDTC Podcast

ratings:
Length:
50 minutes
Released:
May 4, 2021
Format:
Podcast episode

Description

Subscribe to DTC Newsletter - https://dtcnews.link/signup
This week on the podcast, we have Blume co-founder Bunny Ghatrora.  
Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up.
Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume.
Here's what you'll hear on the pod: 
? Promoting growth with education 
? Understand what you want to build by working with available products in the market 
? How a steady stream of UGC helps to understand what products your customers want 
? Personifying product goals in product names can improve how customers relate to it 
? SMS - connecting to your customers on a personal level
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Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
Released:
May 4, 2021
Format:
Podcast episode

Titles in the series (100)

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights ?? ? directtoconsumer.co