On this episode Leo interviews Richard Zeissig, Managing Director at GO German Orthopedic Implants. The company was established by the LINK group in Hamburg, Germany in 2017.  While technological and regulatory complexity in joint replacement is increasing, there is a strong pressure to reduce costs. GO Implants addresses this contradiction. Richard has been establishing, managing and optimizing international sales channels in the medical devices sales market for over 25 years. Here he will talk about pros and cons of using a distributor model versus a direct sale one.Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardzeissig/ -GO German Orthopedic Implants website: https://www.go-implants.com -Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.Connect with Leonardo on LinkedIn: https://www.linkedin.com/in/leonardo-marra26/ -Follow the page on LinkedIn: https://www.linkedin.com/company/65338319/