About this episode:In this week’s episode, Adam Pulford interviews Erin Carson, strength coach and owner of RallySport in Boulder, Colorado. Adam and Erin find similarities in their strength approach for endurance athletes and talk about making athletes more durable, helping athletes do their sport stronger and longer, adding strength training to your toolbox, and why it doesn’t take as much time as you think.Episode Highlights: How to properly target your strength trainingWhy and how to include strength training even if you're short on timeBecoming a more durable athleteAchieving proper muscle activationGuest Bio – Erin Carson:Erin Carson is co-owner and operator of RallySport, a Boulder, Colorado training facility and health club. As the head coach for ECFIT she provides strength training programs for endurance athletes seeking to perform at their very best in triathlons, marathons, and cycling events. Her clients include world champions and Olympians as well as everyday athletes seeking excellence.Erin is the strength coach for many current and former world championship athletes including Mirinda Carfrae – 3x Ironman World Champion and Timothy O’Donnell – Long Course Triathlon World Champion. Her commitment to continuing education plus her proven track record of success with professional athletes has made her one of the most knowledgeable and accessible strength coaches in the world.Erin has also found success as a triathlete, highlighted by her 6th place age group finish at the 2016 70.3 World Championships in Maloolooba, Australia, as well as multiple podium finishes over the last 5 years. Erin is a life-long athlete who attended The University of Colorado on a basketball scholarship where she was one of the top NCAA D1 basketball players. Post-graduation, she played professionally in Europe before returned to the US to coach Division 1 basketball at both Tulane University and The University of Nebraska.Erin’s Credentials:B.S. Kinesiology, University of ColoradoM.S. Administration,  University of NebraskaMasters Studies, Tulane UniversityNSCA Certified Strength and Conditioning SpecialistEXOS Performance Coach (pending)Titleist Performance Coach L2NASM Certified Personal TrainerNASM Performance Enhancement SpecialistNASM Corrective Exercise SpecialistPTA Global Certified Personal TrainerPTA Global Advanced Personal TrainerFoundations Instructor L2 30 Days Free of ECFit On DemandUse Code: TRAINRIGHThttps://ondemand.ecfitstrength.com/  Read More About Erin Carson:Erin references ViPR equipment for home: https://www.viprfit.com/Website: https://ecfitstrength.com/Instagram: https://www.instagram.com/ecfit_strength/Facebook:https://www.facebook.com/ecfitstrength/Twitter: https://twitter.com/ecfitstrength