When you run a small business like a fitness facility, you are likely juggling many things. It's easy to forget some marketing stuff or remember at the last minute leading to half-baked marketing promotions.All this is solved by having a marketing calendar. It outlines what needs to be done the whole year, when, and by whom.From an organizational perspective, it helps keep everything running smoothly. More importantly, it helps drive engagement and retention for your fitness business.  We have templates and resources ready for Alloy franchises to populate their marketing calendars and the play-by-play strategies to execute these marketing promotions. Listen in to hear how, why and what of the Alloy Marketing Calendar. Key Takeaways:- Why you need a marketing calendar (02:55)- How a marketing calendar keeps everything organized (04:22)- Internal marketing events (06:17)- External marketing calendar events (11:54)- Cross-promotion and local events (14:52)- Client/ staff building events (15:55)- Holidays promotions planning (17:57)Additional Resources:Alloy Personal TrainingLearn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!