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211 – Why Email is Everything to Your Business with Abby Herman of Write Solutions

211 – Why Email is Everything to Your Business with Abby Herman of Write Solutions

FromGift Biz Unwrapped


211 – Why Email is Everything to Your Business with Abby Herman of Write Solutions

FromGift Biz Unwrapped

ratings:
Length:
51 minutes
Released:
Apr 22, 2019
Format:
Podcast episode

Description

Abby Herman is the owner of Write Solutions, a content marketing agency for business owners who want to gain visibility for their businesses with personalized content strategies and implementation.
She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses.
She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start.
Abby lives in Phoenix with her 16-year-old daughter and three fur-babies.
Business Building InsightsContent includes everything you do to market your business.
Consistency with your content is important. That includes graphic images, and the written adn spoken word. They should be cohesive in style of messaging and vibe of the brand.
An email address is your direct connection to building a relationship with customers.
Talking about the story behind your product makes it personal. In this way people get to know you, feel a connection and want to support your business.
Emails are not only for selling. In fact, promotional messages should only be in about 20% of your communications.

Resource Offerhttps://abbymherman.com/welcome-sequence-challenge/ (One Week to Your Welcome Sequence Challenge)
Contact Linkshttp://abbymherman.com (Website)
https://www.facebook.com/AbbyMHerman1/ (Facebook)
https://www.instagram.com/abbymherman/ (Instagram)
https://twitter.com/AbbyMHerman (Twitter)
https://www.linkedin.com/in/abbymherman/ (LinkedIn)
Gift Biz ResourcesJoin our https://www.facebook.com/groups/GiftBizBreeze/ (FREE Gift Biz Breeze Facebook Community) 
http://www.facebook.com/groups/GiftBizBreeze ()If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you.
Thanks! Sue
Released:
Apr 22, 2019
Format:
Podcast episode

Titles in the series (100)

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.