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    111 – “Morganize” Instagram and Your Biz with Morgan Sutton

    111 – “Morganize” Instagram and Your Biz with Morgan Sutton

    FromGift Biz Unwrapped

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    111 – “Morganize” Instagram and Your Biz with Morgan Sutton

    FromGift Biz Unwrapped

    ratings:
    Length:
    38 minutes
    Released:
    May 22, 2017
    Format:
    Podcast episode

    Description

    Morgan Sutton is the Director of Operations at Susan B. Zimmerman Enterprise. With a Master’s in Engineering Management, she directs all business operations, logistics, and online automation systems for social media educator, Sue B. Zimmerman. Since the company’s start almost 5 years ago, she has been a core driver of the development of Sue B.’s popular brand and online education courses.
    As a certified Ontraport consultant, Morgan is responsible for the back-end operations of SBZ Enterprise. She is passionate about making the lives of small business owners easier through efficient & effective systems. As the company’s go-to problem-solver, her love of automation and a well-organized spreadsheet allows SBZ to run like a well-oiled machine. Morgan shared her excitement for social media analytics and marketing systemization on the CreativeLive Stage in November 2014 in the course “Sell More with Instagram” and in 2015 with “Get Social: Connecting Your Business Channel’s”.
    What does “Morganize” Mean?Morgan’s backstory and her pivot from engineering to her life today [3:18]
    The “One Sitting Rule” for tackling projects [13:48]
    A Roadblock warning [15:26]
    The basic steps to create a blogging plan [17:59]
    The biggest step after a blog is posted [20:05]
    Using dropbox for managing images [21:07]
    Details on the SBZ graphics/posting strategy [21:43]
    More graphic advice [24:49]
    A chat about communication automation. [25:56]
    Instagram AdsWhy you should be looking at Instagram Ads [7:06]
    The first thing to do if you’re just starting with Instagram Ads [7:32]
    Are you new to Instagram overall? [8:30]
    Instagram Ads vs. Facebook Ads [9:15]
    Message and image advice [10:08]
    Instagram Story Ads [12:08]
    All the details on http://www.giftbizunwrapped.com/instagramstories (Instagram Stories)
    Success TraitExecution is everything [29:01]
    Productivity/Lifestyle Toolhttp://www.dropbox.com (Dropbox) – Cloud based file storage
    https://www.canva.com/ (Canva) – Design program for all your online graphics
    https://www.google.com/drive (Google Drive) – Cloud storage and file backup
    https://mailchimp.com/ (MailChimp) – Email and marketing platform
    https://zapier.com/ (Zapier) – Connect your apps and automate workflows
    Recommended Reading and Listeninghttp://www.giftbizbook.com ()
    http://amzn.to/2phuQFO (The Twelve Week Year) by Brian P. Moran
     
     
    Contact Linkshttp://www.suebzimmerman.com/morgan (Website)
    https://m.facebook.com/SuebZimmermanEnterprise/ (Facebook)
    http://www.instagram.com/morganize_it (Instagram)
    https://www.linkedin.com/in/morgan-sutton-843a8554 (LinkedIn)
    If you found value in this podcast, make sure to subscribe and leave a review in http://www.giftbizunwrapped.com/ApplePodcasts (Apple Podcasts) or http://www.giftbizunwrapped.com/GooglePodcasts (Google Podcasts). That helps us spread the word to more makers just like you. Thanks! Sue
    Released:
    May 22, 2017
    Format:
    Podcast episode

    Titles in the series (100)

    Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.