Ever wonder why you think red drinks taste better? On this Bar Chat Short, discover how colour, sound, and shape can affect taste perception with experimental psychologist Professor Charles Spence.You must be over legal purchase age to listen.Any opinions or views expressed in this podcast are the guest's own and do not represent those of Diageo.CONNECT WITH US ON: Facebook: https://www.facebook.com/DiageoBarAcademy Instagram: https://www.instagram.com/diageobarac/  Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.