Joanne is a Senior Archivist at the Diageo Archive in Scotland. The archive contains a wealth of historical literature, accounts, advertising and personal notes relating to Diageo's range of brands, with particular focus on Gordon's, Tanqueray, Johnnie Walker and other whisky brands. In this episode Tristan and Joanne discuss stories behind these famous names, the purpose of the archive and how the information there is being used to inspire new brands and expressions.Learn more about the archive and take a 360 degree tour https://bit.ly/3pxJFlVSee omnystudio.com/listener for privacy information. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.