In this episode, Wendy Weiss, President of Cold Calling Results, and also known as The Queen of Cold Calling, provides detailed information about how to become a truly effective prospector. Included among the subjects we discuss in this conversation are:

How to get into the right frame of mind to make cold calls. Anyone can do it!

Why there’s no difference between a warm lead or a cold lead,

The two biggest mistakes sales teams make when it comes to cold calling.

How to eliminate the twisted thinking that prevents sales reps from making cold calls

How to make certain that you’re targeting the right customers for your calls.

If you’re a sales leader, sales manager, or sales rep, this episode is definitely worth the investment of your time to listen.