Many people think of customers as existing externally from an organization, someone who pays for goods and services. We at Barry-Wehmiller feel that anyone becomes a customer at the moment we have an opportunity to serve. A culture of service is culture with a shared purpose where everyone is focused on meeting the needs of others inside and outside the organization. Our friend Bob Burg is an author and speaker who has taught true customer service to hundreds of thousands of people with his book, The Go-Giver. On this podcast, he gives is thoughts on how to treat customers in a Truly Human way.