Articulating your higher purpose as a company can be difficult. It must be inspirational. It must unite your people. It must articulate the unique gift you bring to the world. On this episode of the Everybody Matters Podcast, a number of experts and practitioners get into the nuts and bolts of getting started in finding and articulating your purpose. You’ll hear from Nick Craig of Core Leadership Institute, Stacey Tank of The Home Depot and Marc Braun and John Kramer of Cambridge Engineering.