30 min listen
345: How to use Jobs-to-be-Done to be a market detective
345: How to use Jobs-to-be-Done to be a market detective
ratings:
Length:
33 minutes
Released:
Jul 27, 2021
Format:
Podcast episode
Description
Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done.
It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Dave is a managing director at Innosight, where he helps leaders of organizations create customer-centric teams and innovation strategies.
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Today we are talking about how to understand what provides value to customers by giving them what they need to solve a problem or complete a task. Clayton Christensen described this as the job to be done.
It is a topic our guest, David Duncan, knows well, as he co-wrote the Jobs-to-be-Done book Competing Against Luck with Clayton Christensen and has more recently written The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Dave is a managing director at Innosight, where he helps leaders of organizations create customer-centric teams and innovation strategies.
Released:
Jul 27, 2021
Format:
Podcast episode
Titles in the series (100)
TEI 195: The Henry Ford for Product Managers – with Kristen Gallerneaux, PhD: Looking to the past to drive future innovation by Global Product Management Talk