34 min listen
The Secret Lives of Customers with David Duncan
The Secret Lives of Customers with David Duncan
ratings:
Length:
34 minutes
Released:
May 6, 2021
Format:
Podcast episode
Description
Welcome to the What's Next! podcast with Tiffani Bova. This week I am thrilled to welcome my friend, David Duncan to the What’s Next! Podcast. David is a managing director at Innosight, where he works with leaders to create customer-centric teams, strategies, and organizations. He is the coauthor of two previous books, including the Wall Street Journal bestseller Competing Against Luck: The Story of Innovation and Customer Choice, written with the legendary Harvard Business School professor Clayton Christensen. A leading authority on the theory and application of jobs to be done, Duncan has extensive experience conducting market investigations around the world. Prior to Innosight, he worked as a consultant at McKinsey & Company and earned a PhD in physics from Harvard. I am so excited to bring you this episode of the What’s Next! Podcast with David Duncan! THIS EPISODE IS PERFECT FOR… if you are struggling to understand who your customer is, and why they behave the way they do, this is the episode for you! TODAY’S MAIN MESSAGE… Customers are endlessly surprising and constantly changing… If you’ve often found yourself at a loss when it comes to your customers and why they make the choices that they do, David is here to point you in the right direction and demystify your customer conundrum. According to David, a job to be done is a problem that someone has, or a goal they want to achieve in a particular context or circumstance–the progress someone is trying to achieve in a given circumstance. Progress encompasses both the goal and the ongoing effort to address the problem. As an entity you are trying to sell an experience, or expectation, or solution that gets your customer to that end goal. David breaks down his work and his newest book: The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Let’s solve that mystery with David Duncan! WHAT I LOVE MOST… David provides such a great framework for understanding what it is you are buying and selling and the problems you and your customers are trying to solve in the process! Running time: 34:21 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Find David online: Twitter LinkedIn Market Detective Website Competing Against Luck Book The Secret Lives of Customers Book
Released:
May 6, 2021
Format:
Podcast episode
Titles in the series (100)
EP001b: 3 Days with a Shark with Naomi Simson: My amazing guest is Naomi Simson. Naomi is the founding director of Australian online tech success story and . She’s been blogging for a decade at and is one of 5 Sharks on Network 10’s business reality show Shark Tank in Australia. You can join... by What's Next! with Tiffani Bova