19 min listen
Season 4, Ep. 7- Dave Duncan (Part 1/2): Examining Your Customers Like a Detective
Season 4, Ep. 7- Dave Duncan (Part 1/2): Examining Your Customers Like a Detective
ratings:
Length:
28 minutes
Released:
Jun 17, 2021
Format:
Podcast episode
Description
Dave Duncan, author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior, investigates what customers truly care about most. Through a very engaging parable, Dave dives into what motivates customers across the functional, social, and emotional spectrum, with an emphasis on the important questions you're asking about your customers. Whether your customer is a coffee shop or large enterprise, Dave’s principles will help you better align your product or service to what matters most to your customers. In this fascinating two-part discussion, Jeff and Dave dive into the key messages from The Secret Lives of Customers to help you discover new ways to meet rapidly changing customer needs.
Released:
Jun 17, 2021
Format:
Podcast episode
Titles in the series (100)
Season 2, Ep 13: LIVE at EY Innovation Realized with Priya Parker, author of The Art of Gathering: This week, Jeff recorded LIVE at the EY Innovation Realized Summit in Boston. In this episode, Jeff sits with the event’s keynote speaker: Priya Parker, author of The Art of Gathering and Founder of Thrive Labs. Parker shares insights in her book on... by Better Innovation