22 min listen
Season 4, Ep. 8- Dave Duncan (Part 2): Examining Your Customers Like a Detective
Season 4, Ep. 8- Dave Duncan (Part 2): Examining Your Customers Like a Detective
ratings:
Length:
35 minutes
Released:
Jun 28, 2021
Format:
Podcast episode
Description
One episode was not enough, so we broke it in two. Here's the second part of Jeff's interview with Dave Duncan. Dave is the author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. Through a very engaging parable, Dave dives into what motivates customers across the functional, social, and emotional spectrum, with an emphasis on the important questions you're asking about your customers. Whether your customer is a coffee shop or large enterprise, Dave’s principles will help you better align your product or service to what matters most to your customers. In this fascinating two-part discussion, Jeff and Dave dive into the key messages from The Secret Lives of Customers to help you discover new ways to meet rapidly changing customer needs.
Released:
Jun 28, 2021
Format:
Podcast episode
Titles in the series (100)
The Foundation for Steve Blank's Lean Startup Theory: Steve Blank, retired serial entrepreneur turned educator, arrived in Silicon Valley at the beginning of the business boom in 1978 and never left. He kept creating one startup after another. The lessons learned from the successes and failures of those... by Better Innovation