Better Innovation listeners who have been with us for a few years may feel a sense of déjà vu with this episode. Today’s guest, Alex Osterwalder - inventor of the Business Model Canvas, founder & CEO of Strategyzer, and one of the world’s most influential strategy and innovation experts - appeared on the show back in November 2018 to speak with Jeff in front of a live audience. Alex and Jeff discussed how organizations can thrive with renewed attention to business modeling.   2018 now feels like a lifetime ago . . . Seeking updated insights from Alex, Jeff hosts a discussion on a new culture of innovation that has emerged and how organizations can reframe their approach to innovation in the context of today’s volatile global landscape. Listen-in as Jeff and Alex catch-up and address how business challenges should be converted to innovation challenges to achieve new breakthroughs.