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Season 5, Ep. 2- David Schonthal: The Human Element: Overcoming the Resistance That Awaits New Ideas
Season 5, Ep. 2- David Schonthal: The Human Element: Overcoming the Resistance That Awaits New Ideas
ratings:
Length:
71 minutes
Released:
Nov 16, 2021
Format:
Podcast episode
Description
This episode is about the friction we face as innovators. Jeff is joined by David Schonthal, Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, and co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas. Jeff and David discuss the headwinds that stand in the way of innovation; the four frictions that, unless overcome, will prevent new ideas from succeeding. We’re hard-wired as humans to focus on new product features and functions. While important, Jeff and David had a rich conversation about the inevitable friction and resistance that innovators inevitably face when designing and bringing new ideas to market. We all face friction; David offers a creative roadmap to get past it.
Released:
Nov 16, 2021
Format:
Podcast episode
Titles in the series (100)
How to Apply Lean Innovation Principles in a Corporate Setting: What are lean innovation principles? How can large business organizations apply them to successfully innovate and build new products and services? Tucker Marion, Faculty Director of Northeastern University’s Master of Science in Innovation Program,... by Better Innovation