Step into the world of digital transformation strategy with our latest guest, David Rogers. As the Faculty Director of Executive Education Programs at Columbia Business School, David is a visionary in the realm of digital business strategy and transformation. He is the author of five books, including "The Digital Transformation Playbook,” the book that put digital transformation on the map. Join our host, EY Emerging Technology Strategy Leader, Jeff Saviano, as he and David – in keeping with our season’s focus – explore AI’s role in digital transformation, and the five biggest barriers to successful digital transformation, as explored in David's latest book, "The Digital Transformation Roadmap.” Plus, they debate a crucial question: does innovation always have to begin with the customer problem? Tune in to find out.