Welcome to the What's Next! Podcast with Tiffani Bova.    This week I’m thrilled to bring you an episode of What’s Next! Podcast with David Rogers.    David is an expert on digital transformation and a member of the faculty at Columbia Business School. As the Director of Executive Education programs on digital business strategy and on leading digital transformation, he has taught over 25,000 executives through his programs in New York City, Silicon Valley, and online.    He is also the author of five books and is releasing another in September 2023 called The Digital Transformation Roadmap, which follows his landmark bestseller, The Digital Transformation Playbook, which has been translated into over a dozen languages.   THIS EPISODE IS PERFECT FOR… business leaders who want to harness effective transformation and innovation strategies across organizations.    TODAY’S MAIN MESSAGE… 70% of companies attempting digital transformation are failing. David presents the five barriers that are repeatedly holding companies back: vision, priorities, experimentation, governance, and capabilities. Those who confront these barriers head-on will unlock successful transformation.    WHAT  I  LOVE  MOST… the reminder that innovation will not happen without people at every level of the organization being empowered to contribute.    Running Time: 31:41   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find David Online: Official Website LinkedIn Instagram   David’s Book: The Digital Transformation Roadmap