Welcome to the What's Next! podcast with Tiffani Bova.  This week I am thrilled to bring you this episode of the What’s Next! Podcast, an encore of my LinkedIn Live chat with my friend Rita McGrath. Rita is a bestselling author, sought-after speaker, and longtime professor at Columbia Business School. She is also one of the world's top experts on innovation and growth and is regularly published in the Harvard Business Review. She's consistently ranked among the top ten management thinkers in the world and was ranked number one for strategy by Thinkers50. She is the author of the best-selling book, The End of Competitive Advantage, and her most recent book, Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. I am beyond excited to bring you this episode of the What’s Next! Podcast with Rita McGrath!     THIS EPISODE IS PERFECT FOR… anyone in business who experienced our most recent, shared inflection point, COVID-19.    TODAY’S MAIN MESSAGE… Building a culture that nourishes permissionless excellence and doesn’t worry constantly about control can not only facilitate this kind of business, and subsequent customer satisfaction, but can also prepare you to spot strategic inflection points. If you can pick up on key signals when these events are still in their gradual phases, it is your opportunity to take your business to new heights. But, just important to know? Staying flat is not an option.    WHAT  I  LOVE  MOST… Rita’s Monday Morning Huddle: How might you spend or use just one hour a week differently thinking about your future?    Running time: 28:59     Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Rita online:  LinkedIn  Facebook  Twitter  Instagram  YouTube  Rita’s Website