Episode 12: What makes a great nonprofit tagline?

FromThe Smart Communications Podcast

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Episode 12: What makes a great nonprofit tagline?

FromThe Smart Communications Podcast

ratings:

Length:

14 minutes

Released:

Jul 11, 2018

Format:

Podcast episode

Description

Dan Gunderman, Big Duck’s Creative Director, tells all about taglines. Dan defines what taglines are, the function they serve in a nonprofit’s brand, and shares tips for crafting a tagline that is simple, meaningful, and truly unique to your organization.

Released:

Jul 11, 2018

Format:

Podcast episode

Titles in the series (100)

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

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Episode 1: Welcome to the Smart Communications Podcast!: The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. by The Smart Communications Podcast
2 min listen
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Episode 2: When is it okay to use jargon?: Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language. by The Smart Communications Podcast
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Episode 19: How can you get your new brand to stick?: As a nonprofit’s rebrand comes to a close, the task of getting the brand to take hold—and stay alive—begins. Tune in to learn what nonprofits need internally to ensure their new brand sticks. by The Smart Communications Podcast
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Episode 18: Should you fire that lousy board member?: A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there. by The Smart Communications Podcast
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Episode 13: Should we digitize our brand guide?: Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides. by The Smart Communications Podcast
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Episode 7: Are events and galas still effective? by The Smart Communications Podcast
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Episode 28: How can you facilitate better internal communications?: For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that. by The Smart Communications Podcast
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Episode 70: Are events and galas still effective? Let’s revisit.: To gala or not to gala. In this podcast replay, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas as a fundraising vehicle. by The Smart Communications Podcast
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Episode 12: What makes a great nonprofit tagline?

Episode 12: What makes a great nonprofit tagline?

Description

Titles in the series (100)

More Episodes from The Smart Communications Podcast

Related podcast episodes