10 min listen
Episode 153: How should you approach audience research?
Episode 153: How should you approach audience research?
ratings:
Length:
22 minutes
Released:
Jan 24, 2024
Format:
Podcast episode
Description
Effective research begins with clear objectives and choosing methods aligned with your audience to answer key questions. Farra Trompeter, co-director, sits down with senior strategist, Menaka Chandurkar, to talk about the benefits research provides to in-house communications teams and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA).
Released:
Jan 24, 2024
Format:
Podcast episode
Titles in the series (100)
Episode 14: Can we engage audiences with YouTube Live?: Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live. by The Smart Communications Podcast