Episode 9: Why is it so hard to raise awareness?

FromThe Smart Communications Podcast

Start listening View podcast show

Episode 9: Why is it so hard to raise awareness?

FromThe Smart Communications Podcast

ratings:

Length:

9 minutes

Released:

Jun 13, 2018

Format:

Podcast episode

Description

To successfully increase their organization’s visibility through campaigns, nonprofit leaders need to ensure they’re grounded in strategy—with concrete goals, audiences, and actions in mind.

Released:

Jun 13, 2018

Format:

Podcast episode

Titles in the series (100)

The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.

Skip carousel

Episode 14: Can we engage audiences with YouTube Live?: Sharing information and starting conversations online are powerful ways nonprofits can engage new audiences. Listen to learn more about a burgeoning platform in the nonprofit space—YouTube live. by The Smart Communications Podcast
10 min listen
Episode 25: Should your nonprofit podcast?: Podcasting can be a smart way to reach new audiences. Chandra Hayslett, Communications Director of the Center for Constitutional Rights, shares her experiences launching The Activist Files Podcast. by The Smart Communications Podcast
19 min listen
Episode 8: How are organizational values and personality different?: Organizational values and brand personality are related but very different, and often get confused. We’ll define and differentiate them in this podcast. by The Smart Communications Podcast
12 min listen
Episode 1: Welcome to the Smart Communications Podcast!: The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. by The Smart Communications Podcast
2 min listen
Episode 6: How do you get feedback from a working group? by The Smart Communications Podcast
9 min listen
Episode 2: When is it okay to use jargon?: Generally, we recommend avoiding jargon. But in this episode of the Smart Communications Podcast, Dan Gunderman, Big Duck’s Creative Director, sits down with Sarah Durham, Big Duck’s CEO, to discuss when nonprofits communicators should embrace industry-specific language. by The Smart Communications Podcast
7 min listen
Episode 11: How can nonprofit leaders take successful sabbaticals?: When nonprofit leaders prepare effectively for taking extended time off, it can strengthen their senior team, too. Tune in to learn what it takes to plan and take a successful sabbatical. by The Smart Communications Podcast
18 min listen
Episode 10: What words should you avoid?: Lila Tublin, one of Big Duck’s copywriters, uncovers words, phrases, jargon, and pronouns(!) nonprofit communicators should think carefully about before using, gleaned from our popular “Words to Avoid” annual blog, plus shares tips to ensure your writing is clear and easy to understand no matter what. Click play to tune in. by The Smart Communications Podcast
10 min listen
Episode 12: What makes a great nonprofit tagline?: A tagline can’t communicate everything, but it can fill in gaps left by the name and logo and help express your brand. Tune in for new ways of thinking about your organization’s tagline. by The Smart Communications Podcast
14 min listen
Episode 5: How can nonprofits use photography well?: The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission. by The Smart Communications Podcast
8 min listen
Episode 16: Should nonprofits rebrand when overhauling their websites?: Should nonprofits squeeze in a full rebrand when their website needs an update? Listen to learn more. by The Smart Communications Podcast
7 min listen
Episode 38: Can chatbots improve donor experiences?: Alice Hendricks, CEO of Jackson River, explains how nonprofits can harness technology to personalize communications and donor experiences. by The Smart Communications Podcast
19 min listen
Episode 17: How can you facilitate great internal communications?: Communicating well internally can help your organization communicate well externally. Listen in for useful tools and practices to facilitate productive conversations inside your org. by The Smart Communications Podcast
15 min listen
Episode 21: How can communications help development?: Big Duck goes to Fundraising Day 2018 and asks rockstars in the fundraising world one question: What can communications do to support development? Tune in to hear their answers—and more. by The Smart Communications Podcast
20 min listen
Episode 24: How can you communicate better with the board?: The key to building trust with your board is candor. Craig Shelley, Managing Director of Orr Group, goes deep on what exactly that entails, how to practice it, and more. by The Smart Communications Podcast
21 min listen
Episode 9: Why is it so hard to raise awareness? by The Smart Communications Podcast
9 min listen
Episode 4: How do we communicate without communications staff?: Having a dedicated communications team is out of reach for many nonprofits, but the need to communicate effectively to external audiences is still there. This episode of the Smart Communications Podcast features a conversation with Wayne Ho, President and CEO of CPC, a large social services organization located in NYC. Out of CPC’s 4,000 employees, none have “communications” in their job title. Listen in to find out how Wayne encourages all staff to be effective brand ambassadors. by The Smart Communications Podcast
12 min listen
Episode 15: How do you articulate your community’s values?: Nonprofit leaders have a great opportunity to define their organization’s values by listening to clients and other key constituents in their community. Listen to learn how to shape your values collaboratively. by The Smart Communications Podcast
16 min listen
Episode 3: What's the board's role in branding?: Figuring out the right people to have in the rebranding process at the right time is a real struggle. In this episode of the Smart Communications Podcast, Big Duck’s VP, Farra Trompeter, and Big Duck’s CEO, Sarah Durham, share their experiences leading nonprofit rebrands and serving as nonprofit board members, plus provide expert recommendations for defining the board’s role in branding. by The Smart Communications Podcast
12 min listen
Episode 26: What is “strategy?”: “Strategy” is an approach to effectively break down problems or respond to opportunities. Listen in to learn how you can put strategy into practice at your nonprofit. by The Smart Communications Podcast
12 min listen
Episode 19: How can you get your new brand to stick?: As a nonprofit’s rebrand comes to a close, the task of getting the brand to take hold—and stay alive—begins. Tune in to learn what nonprofits need internally to ensure their new brand sticks. by The Smart Communications Podcast
16 min listen
Episode 18: Should you fire that lousy board member?: A shared understanding of governance is the key to a strong nonprofit board. Simone Joyaux, author of “Firing Lousy Board Members” defines what that means, why it matters, what it takes to get there. by The Smart Communications Podcast
12 min listen
Episode 13: Should we digitize our brand guide?: Brand guides contain everything you need to write and design on behalf of your nonprofit, and many organizations are beginning to digitize them. Listen to learn more about the pros of digital brand guides. by The Smart Communications Podcast
7 min listen
Episode 7: Are events and galas still effective? by The Smart Communications Podcast
12 min listen
Episode 28: How can you facilitate better internal communications?: For nonprofit leaders, it’s vital to communicate effectively with staff, board, and other stakeholders in order to carry out their vision for the organization. Listen for tips on how to do just that. by The Smart Communications Podcast
18 min listen
Episode 22: What are the ingredients of great storytelling?: A compelling story is a powerful tool nonprofits can use to engage, inspire, and move people to act. Jenny Dyson, Creative Director of Pencil, shares tips on how to start telling yours. by The Smart Communications Podcast
17 min listen
Episode 70: Are events and galas still effective? Let’s revisit.: To gala or not to gala. In this podcast replay, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas as a fundraising vehicle. by The Smart Communications Podcast
14 min listen
Episode 32: What data really matters?: There’s more digital data now than ever before. George Weiner, Founder and Chief Whaler of Whole Whale, shares tips for nonprofits to get a handle on the most valuable metrics. by The Smart Communications Podcast
14 min listen
Episode 52: How do you make sure your events and recordings sound good?: Sarah Durham and Marcus dePaula discuss audio logistics and how to make your organization sound professional. by The Smart Communications Podcast
12 min listen
Episode 23: How can nonprofit communications leaders collaborate more effectively?: Elise Dowell, Vice Chancellor for Communications and External Affairs at The Jewish Theological Seminary, shares the lessons she's learned about collaboration as a nonprofit communications leader. by The Smart Communications Podcast
18 min listen

More Episodes from The Smart Communications Podcast

Skip carousel

Episode 160: Why does your website need a content strategy?: Get examples of ways nonprofits can engage these audiences on their website and learn about four key aspects of a content strategy. by The Smart Communications Podcast
16 min listen
Episode 159: How can you better position your organization for funding?: Get tips on how your nonprofit can build stronger relationships with funders and how embracing community-centric fundraising can help you question traditional and harmful grant-writing practices. by The Smart Communications Podcast
20 min listen
Episode 158: How can staff take care of themselves while changing the world?: Tune in and get tips on well-being while well-doing for nonprofit staff. Learn the importance of taking care of yourself so you can take care of others. by The Smart Communications Podcast
28 min listen
Episode 157: How can you raise awareness and build trust?: Get helpful ideas that allow your nonprofit organization to connect awareness and action in building relationships with your audiences. by The Smart Communications Podcast
25 min listen
Episode 156: How can we have courageous conversations?: Learn the importance of calling people in for the hard conversations to advance racial justice in the nonprofit sector. by The Smart Communications Podcast
21 min listen
Episode 155: What are the latest nonprofit communications trends?: Discover new insights and trends to guide how your nonprofit approaches its communications for 2024–including using AI, leaving Twitter/X, applying brand personality, and more. by The Smart Communications Podcast
20 min listen
Episode 154: How can you deliver the right message to the right audience?: Discover when your organization should segment its messaging, and when it should keep messaging more general, as well as the differences between organizational messaging and persuasive messaging. by The Smart Communications Podcast
19 min listen
Episode 153: How should you approach audience research?: Learn how to bring authenticity to conducting audience research and how research connects to issues of inclusion, diversity, equity, and accessibility (IDEA). by The Smart Communications Podcast
22 min listen
Episode 152: How do you get messaging to take hold within your organization?: Learn new frameworks for creating and applying your nonprofit’s messaging. Whether or not you've just gone through a messaging process or you're just getting started, get tips on how to make it stick! by The Smart Communications Podcast
22 min listen
Episode 151: Why and how are nonprofits diversifying their donors?: Listen in and learn more meaningful ways nonprofits can attract donors of color. Get insights on leveraging communications to build relationships with supporters. by The Smart Communications Podcast
25 min listen
Episode 150: The highs and lows of the naming journey: Navigate the journey of renaming a nonprofit and get to know the six highs and lows along the way. by The Smart Communications Podcast
23 min listen
Episode 149: How can you bring accessibility and inclusion into your communications?: Creating accessible practices benefits more than just those with disabilities. Learn how to make the world a better place by including everyone in your nonprofit communications. by The Smart Communications Podcast
23 min listen
Episode 148: What do nonprofits need to know about AI and data science?: Learn how to apply artificial intelligence (AI) in your nonprofit’s donor communications and fundraising.! Get use cases and practical tips for navigating these newer technologies. by The Smart Communications Podcast
21 min listen
Episode 147: How do you hire for a strong communications team?: Discover why nonprofit organizations are redefining communication teams and explore four essential questions to shape your next hire. by The Smart Communications Podcast
23 min listen
Episode 146: What's your next move on social media?: When it comes to social media, new channels and applications are popping up all the time. Find out how nonprofit staff decide when and where to invest their time, when the options seem endless. by The Smart Communications Podcast
23 min listen
Episode 145: How should you approach GivingTuesday?: Generosity takes a lot of forms, and all of them are valuable in their own right. Learn how to bring a sprit of abundance to GivingTuesday. by The Smart Communications Podcast
28 min listen
Episode 144: How can communications help you recruit and engage board members?: Discover how board members can not only contribute as "askers," but also as ambassadors and advocates in marketing and communications for your nonprofit. by The Smart Communications Podcast
31 min listen
Episode 143: How can you manage change?: Organizations don't change, people do! Learn about change management and the importance of ongoing internal communications. by The Smart Communications Podcast
23 min listen
Episode 142: What and who is a major donor?: Challenge your ideas around defining, segmenting, and engaging your donors and learn new approaches to cultivating supporters. by The Smart Communications Podcast
24 min listen
Episode 141: How can your nonprofit staff maximize LinkedIn?: Learn how spending more time on LinkedIn can help you build trust and engage your community. by The Smart Communications Podcast
23 min listen
Episode 140: How can you create true partnerships with sponsors?: Learn about nonprofit sponsorships and get practical advice on building successful partnerships with sponsors. by The Smart Communications Podcast
24 min listen
Episode 139: How can you create messaging and communications that reflect the principles of justice, equity, diversity and inclusion?: Discover how organizations can standardize and update their approach to language and authentically connect communications with equity work. by The Smart Communications Podcast
17 min listen
Episode 138: How should new communications directors approach their role?: Explore the unique challenges and opportunities nonprofit communications directors face, including what works and what doesn't, with a focus on how to succeed in the first three months. by The Smart Communications Podcast
24 min listen
Episode 137: What can branding really do for your org?: Learn what led the Center for Constitutional Rights to pursue a rebrand and the impact their brand strategy and new brand identity had more than five years after rolling it out. by The Smart Communications Podcast
20 min listen
Episode 136: How can we bring radical honesty to communications?: Does your nonprofit minimize its efficacy by playing it safe with communications? Learn about the impact of radical honesty and tips for integrating it into the messaging of your organization. by The Smart Communications Podcast
29 min listen
Episode 135: What does it actually mean to show up as a "good" board member?: Learn the indicators of a “good” board member, and get questions you should ask to make sure it’s a good fit for both the individual and the nonprofit organization. by The Smart Communications Podcast
25 min listen
Episode 134: Does the nonprofit sector need to rebrand itself? by The Smart Communications Podcast
15 min listen
Episode 133: How can you center community in your communications?: Learn tips for analyzing and better understanding the sources of your nonprofit's support and principles for communicating in a more inclusive and community-centric way. by The Smart Communications Podcast
34 min listen
Episode 132: What can messaging do for your organization?: Strong internal communications can lead to better external communications. Get examples of how to engage your team in using your vision, mission, values, and messaging as you communicate to others. by The Smart Communications Podcast
19 min listen

Related podcast episodes

Skip carousel

#114 - Understanding positive impact marketing: Positive impact marketing goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. Learn the 4 core principles of positive impact marketing. You can build a customer-driven strategy that focuses on relationship building. We'll take you through an exercise to better refine your values as a way to connect with your audience. by Alt Marketing School
7 min listen
My Go-To Campaign Structure: Looking for ways to strengthen your business's core with dynamic marketing strategies? Wondering how to structure your campaigns with a sense of urgency, maintain persistence for optimal outcomes, and determine the right length to keep your audience... by List Building Lifestyle With Igor Kheifets
7 min listen
Social Media for Crochet Business Growth: As a crochet business owner it's important to develop a strategy that is tailored to your business, your customers, and your needs. In this episode, we'll talk about how to create a social media strategy to showcase your products, engage with your... by Crochet Business Chat
36 min listen
Ep. 310 | How to Align Sales and Marketing? by Sunny Side Up Podcast
25 min listen
Favorability Focused Storytelling For Nestlé’s Locally Minded Audience: Liz Caselli-Mechael, Global Head of Digital & Content for Nestlé, discusses how she’s built her career around purpose-driven digital storytelling and engagement. She shares how to focus on favorability rather than driving sales, by... by The Brave Technologist
29 min listen
#15 It’s Time to Step Up to the PESO Plate: Last week, Gini dove deep into blogging and how it can be beneficial to some businesses’ communications and marketing strategy. Blogging is just one of the many moving parts that fits into a much larger communications strategy. So how do you create... by The Spin Sucks Podcast with Gini Dietrich
8 min listen
Successful Demand Gen Marketers Do These 2 Things by Demand Gen Made Simple
18 min listen
Want a rockstar marketing team? Let's take a look at your onboarding process. | Ep. 244: In this episode, we continue the Marketing Team Magic Series, and dive into the critical factors for successfully onboarding new team members in your marketing team. ? If you haven't listened to the beginning of the series - head to epsiode 241 to... by The Market Your Genius Podcast
19 min listen
Ep. 404 | Breaking Down Barriers - The Exciting Evolution of Marketing Without Silos by Sunny Side Up Podcast
27 min listen
How to use emotional targeting to drive growth and customer connections by Predictable B2B Success
49 min listen
Ep. 450 | Martech Madness: Scaling ABM, Bridging Sales and Marketing Gaps by Sunny Side Up Podcast
37 min listen
From guesswork to precision: How to identify B2B Influencers to drive growth by Predictable B2B Success
54 min listen
#9 Branding and Substance: For a brand to be strong and have lasting success, it must have substance. We can describe substance in two ways: 1) an ideology which is clearly articulated in the way an organization conducts business and communicates with its audiences, and 2) a... by The Agile Brand™ with Greg Kihlstrom
7 min listen
How to Use Branding as a Personal Trainer to Get More Clients by Certified Personal Trainer Podcast
42 min listen
How to Develop a Sales Enablement Strategy: What’s actually involved in making a sales enablement strategy? We break out the three key elements -- a clear goal, a target buyer, and a content strategy -- to help get you on your way to implementing a successful sales enablement strategy at your... by Skill Up
8 min listen
571. Kathy Hines, Unleashing Brand Fundamentals: Kathy Hines, former Chief Marketing Officer at brands like Kipling, The North Face, and Dickies, shares her experience at VF corporation. She started her career in career management consulting at Bain and later went on to Nike, where she gained... by Unleashed - How to Thrive as an Independent Professional
37 min listen
Strategic Steps to Elevate Your Brand and Business by Networking and Marketing Made Simple
15 min listen
#16 Get the Most Out of Paid Media: Last week was a refresher course on how implementing the PESO Model in your business communications and marketing plan can significantly increase your authority among consumers, build brand recognition, and generate qualified leads. In today’s... by The Spin Sucks Podcast with Gini Dietrich
10 min listen
How To Grow Your Clothing Brand - Part 1 - Business & Operations | AEP075 by The Apparel Entrepreneurship Podcast
30 min listen
5 Ways to Easily Get Started with Partnership Marketing: Partnerships have long been a cornerstone of business success, as they create opportunities for growth, innovation, and increased market share. By working together, businesses can pool resources, share risks, and leverage each other's expertise to... by Partner Up Profits
24 min listen
How to Stand Out in a Crowded Market, the Secret to Organic Growth & Psychology Behind Brand Associations: In today's ever-expanding digital landscape, it's essential for businesses and content creators to stand out from the competition. One way to achieve this is by harnessing the power of association and creating a memorable brand identity. by Content Is Profit
20 min listen
Why Empathy and Storytelling Should Drive Your Marketing - Michael Brenner: The goal in marketing is to reach, engage, and convert your followers, but how do you accomplish that? By creating content that people actually want and need. Michael Brenner knows the importance that empathy and storytelling play in marketing,... by The Agents of Change Digital Marketing Podcast
27 min listen
Boost Profits... Without More Revenue? by The Marketing Ninja
11 min listen
QFF: Driving Success: Seasoned Business Leader with a Rich Portfolio Across Industries, Unveils Proven Strategies for Small Businesses to Excel. Learn from a Visionary CEO, Propelling Companies to New Heights at McGregor and Associates (Barbara McGregor): In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey.... by Grow A Small Business Podcast
21 min listen
Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast: The IKEA effect is a powerful psychological phenomenon that entrepreneurs can leverage to transform the product development process into an interactive and emotionally fulfilling journey. By empowering customers through co-creation, DIY experiences, ... by The Behavioral Economics in Marketing's Podcast
8 min listen
Strategies and Ideas to Build and Grow in Business: A Hot Seat Featuring Paul Monaco, Joe Polish, and Dean Jackson - I Love Marketing Episode #441: Discover how the top marketing and business growth experts leverage strategies and tactics to acquire, retain and grow Customers in this Hot Seat Featuring Paul Monaco. If you’d like to join world-renowned Entrepreneurs at the next Genius... by I Love Marketing
80 min listen
Billy Milone: Starting with a Purpose in the Automotive Industry by The Parts Girl Podcast
35 min listen
Episode 325: How To Get Clear On Your Business and Offer with Mike Coluzzi by Networking and Marketing Made Simple
22 min listen
Maximize referrals, retention and repeat buyers with Breanne Dyck: Breanne helps micro businesses grow their revenues and their impact by blending adult learning, customer experience and business strategy. Her results-driven strategies help thought-leaders like Chris Guillebeau and Tara Gentile maximize referrals,... by Entrepreneurs on Fire
32 min listen
Customer-Led Growth: How to operationalize customer obsession to drive success by Predictable B2B Success
45 min listen

Discover this podcast and so much more

Episode 9: Why is it so hard to raise awareness?

Episode 9: Why is it so hard to raise awareness?

Description

Titles in the series (100)

More Episodes from The Smart Communications Podcast

Related podcast episodes