16 min listen
Ep. 99 | Category design in marketing with Andy Jolls
Ep. 99 | Category design in marketing with Andy Jolls
ratings:
Length:
44 minutes
Released:
Nov 4, 2020
Format:
Podcast episode
Description
In this episode, Andy Jolls talks about category creation and design, detailing what it is, its significance, and what may happen to your company if you don’t categorize it. He offers great insight into how to design your category and why it’s important to get your category definition correct. Andy also provides the first few steps you will need to take in order to create a category.
Contact Andy Jolls | Follow us on LinkedIn
Contact Andy Jolls | Follow us on LinkedIn
Released:
Nov 4, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 1 | Fire your relatives by OnBase: Smashing Sales and Marketing Misalignments