Those of you that follow social media know Dr. Paul Vincelli.  He’s a visible contributor to the discussion on genetic engineering, but also ventures into discussion of climate change.  So how do scientists learn to rethink their approach to public hot-button topics to be effective? This has been a question for scientists for a long time, as we perennially fail to connect well with the public.Podcast Resources:* Genetic Engineering and Sustainable Crop Disease Management: Opportunities for Case-by-Case Decision-Making, http://www.mdpi.com/2071-1050/8/5/495* Are Biocontrols for Plant Diseases Safe to Humans?, https://vincelliblog.wordpress.com/2016/07/26/are-biocontrols-for-plant-diseases-safe-to-humans/  Follow Dr. Vincelli on Twitter (@Pvincell)# COLABRATalking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/# TALKING BIOTECHTwitter: https://twitter.com/talkingbiotechWebsite: https://www.colabra.app/podcasts/talking-biotech/Instagram: https://www.instagram.com/colabrahqThe Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.