The Pawpaw (Asimina triloba) is the largest native North American fruit, and grows wild throughout most temperate forests of the eastern United States and Canada, from southern Ontario to the Florida border. Several breeding efforts have sought to improve this tree crop, seeking mostly to improve fruit quality, especially post-harvest. The fruits feature a tropical flavor, a flesh that has been described as everything from marshmallow to banana, in a custard-like texture. Despite its flavorful appeal, few have experienced this fruit, mainly because of its perishable nature, and the fact that wildlife appreciate the fruit before humans ever get to it. However, a new initiative called Project Pawpaw seeks to improve the species for fruit production. Director Adam D'Angelo speaks about fundraising efforts to grow breeding populations, and utilize modern approaches to hasten development of improved pawpaws. Project Pawpaw websiteFollow on Instagram