The COVID19 vaccines were produced in record time, an amazing feat. However, additional challenges have been revealed in their distribution.  Perhaps the most formidable barrier is the very last one– executing the vaccination.  For years anti-vaccination groups have soiled the internet and public discourse with false or exaggerated claims of vaccine dangers. They have appealed to the emotional weak spots of concerned parents and the conspiratorial leanings of fringe science and politics to forward their crooked cause. Dr. Rahul Gupta is the Chief Medical and Health Officer of March of Dimes, and organization with a commitment to child and mother health that started when the scourge of polio ravaged so many. We discuss the problem of vaccine hesitancy and philosophies to change hearts and minds over emotional influence.March of Dimes website: www.marchofdimes.org/ Dr. Rahul Gupta: DrGuptaMD March of Dimes:  MODTwitter# COLABRATalking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/# TALKING BIOTECHTwitter: https://twitter.com/talkingbiotechWebsite: https://www.colabra.app/podcasts/talking-biotech/Instagram: https://www.instagram.com/colabrahqThe Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.