Man makes the money. Today, Alex (@AlexHormozi) talks about the three kinds of numbers and their relationships when looking at high-level businesses to invest in or partner with.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
1:19 - The 1st number to look into is the cost of your acquisition (CAC) & The 2nd is Lifetime Value (LTV)
2:57 - the gross margin is where all of your decisions should be based & the 3rd number to look into is called “30-day cash”
4:36 - These are the kinds of relationships you should be looking for when it comes to LTV, 30-day Cash, and CAC
7:38 - the biggest 2 relationships to focus on: what’s my LTV to C ratio? & what’s my 30-day cash to C ratio?
9:33 - with all these numbers and relationships in mind, the goal is to have at least three times greater than your cost of acquisition for you to have a viable business
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