Buy, buy, buy! Today, Alex (@AlexHormozi) talks about one of the most insightful takeaways he had when he sold his business and the criteria they look at now when buying companies.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
1:09 - The key to creating a fortune through business is to sell something people will never stop buying
3:48 - Optimize around this question: “What is the one thing I can create that people will never stop buying?” & “How do I structure it in a way that I give them the best value and want them to come back all the time?”
4:20 - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more
7:38 - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customers
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