Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
1:09 - The biggest takeaway in creating fortunes was to only sell things that people do not stop buying
4:20 - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more.
7:23 - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customers
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