The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
2:09: There are 3 pieces to figuring out what your cost per lead is: CPM, CTR, and CPC
5:50 - Alex shares with us how these 3 pieces work together in answering the question of how much is the cost per lead
7:18 - When running paid ads, ask yourself “How does this work? These are the pieces, right?” This will help you determine how much the platform likes you and how many other businesses are marketing to that same audience
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