Will Haire, Founder and CEO of BellaVix, talks about how to use Amazon's DSP for higher ROI and increased sales. When you’re selling higher-priced products, you must first build awareness and credibility before focusing on the bottom of the funnel. You’ll have to deal with a longer consideration time, and you’ll need an effective full-funnel advertising strategy. Today, Will discusses using Amazon's DSP to drive demand. Show NotesConnect With:Will Haire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.