31 min listen
83: EssenceMediacom
FromCampaign podcast
ratings:
Length:
34 minutes
Released:
May 19, 2022
Format:
Podcast episode
Description
At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M’s global chief talk about the rationale behind the merger. This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A. See acast.com/privacy for privacy and opt-out information.
Released:
May 19, 2022
Format:
Podcast episode
Titles in the series (100)
The Marketing Mind 3 - postcapitalism: Welcome to the Marketing Mind, a new podcast brought to you from the team at Marketing magazine, and powered by Somethin' Else. The third is hosted by Marketing editor Rachel Barnes and features author and broadcaster Leo Johnson talking about the fut... by Campaign podcast