Mike Shubic, video producer, travel writer, and publisher of Mike’s Road Trip, joins the Social Pros podcast to discuss some of the tactics that have helped him get ahead in the travel content creation game. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud Full Episode Details How do you carve a niche for yourself in an industry saturated with travel bloggers, influencers, and enthusiasts? While there’s no A+B=C type formula for success, Mike Shubic, video producer, travel writer, and publisher of Mike’s Road Trip, joins this episode of Social Pros to share some tips and pointers. It takes a lot more than high-quality photos and a knack for words to make it in the travel content creation space. Mike highlights this as he shares what he calls the Holy Grail of content creation. He also explains why he thinks it's best to stick to one or two platforms when creating content. Mike delves into the unglamorous realities of being a travel content creator and explains what it takes to create a distinct and robust brand in that space.  In This Episode: 3:36 - Mike gives a little background on who he is and what he does 5:21 - The benefit of travel conferences 9:25 - Mike explains the realities of being a travel content creator 10:56 - The Holy Grail of content creation 11:53 - The benefits of focusing on one social media channel 12:50 - How Mike presents his footage on different platforms 14:17 - Video quality vs social media algorithms 15:27 - Different platforms to help get your content out there 17:52 - The core essence of being a travel content creator 18:41 - What Mike’s creative process looks like 22:25 - How much lead time Mike needs before a job 23:59 - Recent trends Mike has noticed in the travel and tourism industry 26:27 - How social media affects the way destinations present themselves 28:07 - How the tourism industry has grown rapidly 30:56 - How to create a distinct and robust travel brand 32:24 - Mike’s tip for anyone looking to become a social pro? Resources Get the new State of Marketing report for free from Salesforce Check out Mike’s Road Trip Follow Mike on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.