Think postcards are the only way to make a touchpoint through direct mail? Prepare to be blown away. Kris Rudeegraap, CEO of Sendoso and co-host of the B2B Growth Show, shares 5 ways to spice up your automated direct mail campaign. He covers: i. Simple and personal direct mail tactics ii. Leveraging your CRM’s data iii. Reengaging stale leads You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts. If you don’t use Apple Podcasts, you can listen to every episode by clicking here.