Direct mail: Powerful. Your ABM platform: Powerful. Combine them? It’s dynamite. It’s like all the Marvel superheroes are alive & together again. On this #ABM episode, co-host Kris Rudeegraap gives 5 ways you can use your ABM platform to trigger direct mail actions. What we talked about: Triggering actions at various stages of the funnel Sending 3-gift cards Sending plants Events, trade shows Personas Case studies This #ABM series is co-hosted by Kris Rudeegraap, CEO of Sendoso. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.