People open coffee shops for many reasons. Some good and some-not so good. It really all depends on how you approach the "why" behind your business that determines your success. In a time where the barrier to enter the coffee house space is quite low we see a deluge of new cafes opening and quickly struggling then closing due to a lack of proper preparation born from a lack of proper mindset going into it.  On today's episode we will be chatting about five of the most common reasons people open a coffee shop and why they might not be the best reasons for beginning this journey.  1. The Dream  2. My Own Business  3. The Money Maker  4. The Community Hangout Space  5. The Vanity Shop    Episodes to listen to next: 223 : Building a Financially Resilient Business w/ Andrew Carroll 239 : 5 Best Practices for the Best Small Business w/ Henry Lopez 202 : Mastering your Finances and Accounting w/ Keila Hill-Trawick of Little Fish Accounting 202 : Mastering your Finances and Accounting w/ Keila Hill-Trawick of Little Fish Accounting 022 : Founder Friday w/ Colin Harmon of 3fe Coffee, Dublin Ireland & Author of the new book, “What I know About Running Coffee Shops” 242 : A Conversation with James Hoffmann   Visit our sponsors! www.prima-coffee.com/keys www.pacficfoodservice.com www.coffeefest.com