If you’re a solopreneur, chances are you’ve fantasized about finding a partner who would take on all the challenges of running a business. For these lucky pairs, the fantasy became a reality. In part one of this two part series we talk to Jessica Geller and Virginia Toledo about how they make it work and how you might find a partner of your own.

In this episode we learn:
- consider placing an ad to enlist help in your design firm, if it’s a great fit, then you can talk partnership
- when the economy slows, it’s important to reassess who your clients are and appeal directly to them
- you don’t necessarily want to choose a friend or family member as a partner
- vet carefully anyone you want to introduce into your business; hire them on a project basis first
- assign specific tasks to each partner, look for complementary skills
- if there is an issue with your partner, deal with it directly
- consider a non-designer as a partner, perhaps a contractor, builder, architect or landscaper

Learn more to grow your design business at:
https://businessofdesign.com/podcasts/