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Karen Walker (INTEL) | The New Intel

Karen Walker (INTEL) | The New Intel

FromThe CMO Podcast


Karen Walker (INTEL) | The New Intel

FromThe CMO Podcast

ratings:
Length:
61 minutes
Released:
Mar 31, 2021
Format:
Podcast episode

Description

Karen Walker is the SVP and Chief Marketing Officer at Intel Corporation maker of some of the world's most popular semiconductor chips. Intel chips can be found in some of the world's most popular computers including, Lenovo, HP, Dell, Apple, and many more.This conversation was recorded the day after Intel launched their brand new advertising campaign with Justin Long who was known as the Mac guy in the very popular Mac Vs PC commercials from the early 2000s. Karen also talks about why she was excited to join Intel, and how her team is evolving the brand.  Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
Released:
Mar 31, 2021
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.