Caleb Gardner, Founder and Managing Partner of 18 Coffees, joins the Social Pros podcast to discuss social media's influence in the world. We discuss his social media experience in both corporate and government environments, what’s changed over the last ten years, and how social platforms have responded to social issues. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Tailwind aCe Full Episode Details Social media has become a huge part of our everyday lives. It’s a source of entertainment, a way to catch up on the news, and a tool to connect with others. While there have been great things about it, social media's dark side is hard to ignore. Founder and Managing Partner of 18 Coffees, Caleb Gardner, has seen it all during his long career in social media. He’s seen social media help to create real change in the world but also witnessed the “darkest corners of the internet.” What does that mean for social media today? Can it still be a force for good? And how can we as social professionals ensure we’re bringing positivity to the discussion? Caleb explains his thoughts on social media's role in our lives and questions the responsibility social platforms have over their content. He talks about the importance of being curious, trying out new things, and treating people with respect. In This Episode: 6:12 – How social media is about more than just marketing 9:12 – How social media can be a force for good and bad 13:31 – Should social media platforms take responsibility for the wider influence of their content? 17:30 – Why social media platforms rely so much on engagement as a business model 19:01 – Why social platforms shouldn’t assume they’ll be the top choice forever 21:41 – Caleb discusses some of the new social media platforms bringing in competition 23:30 – Why many social media tips are the same as they were ten years ago 25:30 – How the 70/20/10 model works when trying out new content 26:40 – The two types of social media metrics to watch out for 30:14 - Caleb’s take on where social media fits into the government’s and business’ drive for engagement 33:59 – How noisy social media has become 36:15 – How businesses can avoid the yearly social media account cull 39:01 – The pros and cons of paid vs. organic social 42:33 – The story behind the name 18 Coffees Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out if your website is ADA & WCAG compliant with help from aCe Get $30 off of your Tailwind Subscription! Caleb Gardner’s website 18 Coffees’ website Visit SocialPros.com for more insights from your favorite social media marketers.