Home brewing is gaining more and more ground as our customers, who would normally come in to he shop, are brewing at home and looking for ways to replicator’s the coffee they love in the shop. This time in coffee history will likely lead to a permanent rise in the number of people brewing coffee at home and subequently a rise in whole bean sales. How we show up for them and help facilitate their success with our coffee really matters. We need to embrace and equip the home brewer and to help us do that we are hearing from the one and only, Brian Beyke, of the I Brew my own Coffee Podcast. Brian is the Director of Coffee for Quills Coffee, Co-host of the Unwrapped Chocolate Podcast, and lover of all things bourbon and whiskey. He is also the host of the I Brew my own Coffee Podcast, an award winning podcast hosted by himself and Bryan Schiele talking about the stories, coffee, gear, techniques, philosophies, and people that make up the wonderful world of home coffee brewing. IBMOC is now officially and has relaunching after 3 years with Mr. Beyke at the helm. Today we will be talking with Brian about our role in the shop to help people successfully brew coffee at home and build trust while doing it.  We cover:  Accessibility and trust Importance of water Understanding the customers Communicating with customers effectively  The state of home brewing compared to the industry Where we need to focus as we look to the future post-COVID Links: IBMOC Podcast IBMOC Instagram Brian's Instagram Unwrapped: A conversation About Chocolate   Related Episodes: 37: Chocolate and Coffee w/ Brian Beyke  Supplying and Selecting Equipment w/ Steve Rhinehart Consumer Revolution w/ Kevin Sinnott Hosting Consumer Coffee Classes How to Taste Coffee w/ Steve Cuevas   The BEST in commercial coffee equipment www.prima-coffee.com/keys   Want the best plant based beverage for your coffee drinks?  www.pacificfoods.com/food-service