Luka Dukich, the Director of Content for the Chicago Bulls, is our guest on this episode of Social Pros, where we talk about why being adaptable is key for social media success no matter what’s going on in the world. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud SocialMedia.org Are you adaptable on social media?   Adapting to change quickly is something that we’ve all had to master since COVID-19 replaced ‘normal life’ with a great level of uncertainty. But we didn’t just adapt our personal lives to reflect recent changes in the world, we’ve also had to adapt our social media presence.   Luka Dukich, the Director of Content for the Chicago Bulls, has managed to adapt the sports team’s entire social media strategy in response to recent changes with poise, professionalism, and a level of success we can all aspire to.   Luka understands that you “can’t control what you can’t control,” and has found other ways to get creative on social even when no games are going on. He has done an incredible job maintaining and, in many cases, increasing fan engagement across the team’s social media channels.   In This Episode:   05:40 – A look at the unusual content schedule for social pros at the Chicago Bulls 07:49 - How Chicago Bull’s social media team is structured 13:11 – Why Chicago Bulls have other social media accounts separate from the main accounts 20:18 – How they track the demographics of their different social media accounts 22:05 – How Chicago Bull’s content strategy has pivoted in response to COVID-19 29:55 – How Luka and his team engage with their fans on social 33:44 – How Luka handles video and photo rights in publishing 36:05 – How Luka’s agency experience prepared him for his current role 41:03 – How ‘The Last Dance’ impacted the Chicago Bulls Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s e-book “Boost Sales Productivity: Get More from Your Sales Team" Find out how you can launch your first LinkedIn campaign with $100! Visit SocialPros.com for more insights from your favorite social media marketers.